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Technology

All the news from Apple’s ‘Pro and tell’ event

By Stevie Bonifield
October 28, 2026 2 Min Read
Comments Off on All the news from Apple’s ‘Pro and tell’ event

Apple’s “Pro and tell” event kicks off at 1PM ET / 10AM PT on October 28th. The event comes just a couple of weeks after Apple debuted the HomeView, its first smart display, and a little over a month after it announced the iPhone Duo, its first foldable. Its next event could feature yet another first for Apple: a MacBook with a touchscreen.

A few devices received updates in the days leading up to the event. Apple announced an updated iPad Mini with a larger OLED display on Monday. The iMac and entry-level MacBook Pro were refreshed with M6 chips on Tuesday. Both are likely to pop up at Wednesday’s event, but their early announcement clears the way for a touchscreen MacBook to be the star of the show.

This event will also continue a streak of product launches at Apple since John Ternus took over as its CEO on September 1st. So far, the flurry of new devices has also included the iPhone 18 Pro, new Apple Watches, the AirPods 5, and the HomePod Mini 2.

Follow along here for all the latest news and updates.

  • Touchscreen MacBook live blog: On the ground at Apple’s launch event
  • Apple refreshes the iMac with M6 chips
  • Apple updates the MacBook Pro with M6 chips
  • Apple’s Greg Joswiak teases an ‘exciting week.’
  • What to expect from Apple’s ‘Pro and tell’ event
  • Apple teases MacBook Pro event next week
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Stevie Bonifield

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