TiVo’s Walt Horstman Examines Media Buying Strategies in Uncertain Economic Times
The good news is that advertising agencies and corporate brand managers now have access to an unprecedented amount of data that can be analyzed as well as sophisticated tools that contribute to more accurate and effective targeting and message developm...
Lack of Accountability in Today’s Digital Advertising Environment Will Only be Resolved by Mastering Data Quality Management — Fariba Zamaniyan, TiVo
With spending on digital advertisements poised to cross the $300 billion mark as we approach the middle of the decade, brand managers, marketing agencies and other key players in the industry are in a race to secure strong market positions in this cons...
Thoughtful Orchestration of Call Center Locations Emerge as UX Differentiator in the Wireless Sector, Finds J.D. Power
In the mature and saturated wireless sector, opportunities for differentiation are increasingly rare. Many wireless providers see the benefit in developing a deeper understanding of customer needs to increase the level of service across the organizatio...
Christina Cooley of J.D. Power Discusses Environmentally Friendly Messaging for Differentiation in Retail Paint Market as Supply Chain Challenges Continue
During the past two years, the home improvement sector experienced an uptick in sales as customers tackled do-it-yourself (DIY) projects to improve the functionality or aesthetics of their homes—and kill time. This elevated level of activity has ...
AWS GovCloud (US) Celebrates 10th Anniversary and a Decade of Digital Transformation in the Federal Government
The past decade has seen the federal government and highly regulated industries reevaluate the role of cloud technology in enabling their digital transformation initiatives. Next-generation cloud offerings, led by Amazon AWS GovCloud (US), have matured...
2021 to be the Year of Programmatic Advertising for Pay TV and Network Service Providers in Europe
An overwhelming majority (87.4%) of network service provider executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for netw...
VITEC Taps Industry Innovator, Eric Deniau, to Lead Research & Development Operations as CTO
VITEC, a worldwide leader in IP video streaming and video encoding for business, industrial and public-sector applications, today announced that Eric Deniau has joined the company as Chief Technology Officer (CTO). “IP video stream...
Exploring the Impact of COVID-19 on Customer Behavior
Remote work has created a paradigm shift, which is both fascinating and frustrating, especially when it comes to forecasting and workforce management.Request Free!
The Pivot to 100% Remote Training in the Contact Center
Remote training represents a perfect storm of challenges that, if not mitigated, can serve to lengthen the training program, confuse both the trainers and the trainees, and ultimately cause major attrition down the line.Request Free!
Validating Your Outsourced Customer Care Partnership: Is Your Incumbent ‘Still the One’?
Great companies are regularly assessing the ongoing value of their partnerships – but how do you measure the true value of your contact center outsourcer is delivering? And how do you test the waters to see how they compare in the market? Re...
