Lack of Accountability in Today’s Digital Advertising Environment Will Only be Resolved by Mastering Data Quality Management — Fariba Zamaniyan, TiVo

With spending on digital advertisements poised to cross the $300 billion mark as we approach the middle of the decade, brand managers, marketing agencies and other key players in the industry are in a race to secure strong market positions in this cons…

Christina Cooley of J.D. Power Discusses Environmentally Friendly Messaging for Differentiation in Retail Paint Market as Supply Chain Challenges Continue

During the past two years, the home improvement sector experienced an uptick in sales as customers tackled do-it-yourself (DIY) projects to improve the functionality or aesthetics of their homes—and kill time. This elevated level of activity has …