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The good news is that advertising agencies and corporate brand managers now have access to an unprecedented amount of data that can be analyzed as well as sophisticated tools that contribute to more accurate and effective targeting and message developm…
In the mature and saturated wireless sector, opportunities for differentiation are increasingly rare. Many wireless providers see the benefit in developing a deeper understanding of customer needs to increase the level of service across the organizatio…
An overwhelming majority (87.4%) of network service provider executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for netw…
Great companies are regularly assessing the ongoing value of their partnerships – but how do you measure the true value of your contact center outsourcer is delivering? And how do you test the waters to see how they compare in the market? Re…
In this new world, how will you go about getting your hands on the intangible pieces of the evaluation process?Request Free!
Time kind of lost all meaning in the first half of 2020 so it’s especially hard to believe we’re in the middle of summer already. In the world of customer service, every industry has had their own unique challenges this year, and it’s…
Advocacy leaders from companies such as Cisco, Wiley, Oracle and Marketo, An Adobe Company share their secrets for fueling growth through the power of their advocates. Get an inside look at the strategies behind: How Cisco generated over 1,800…
Google offers a wide range of products for advertisers and marketers, e.g. Search Ads 360, the Google Display Network, and Google Ads. Many of the Google products accept a data feed of inventory or information to simplify, optimize, and even enable usa…